Black Friday Slogans: 260+ Original Lines for Your Sale, Sorted by Offer, Business and Tone

The best Black Friday slogans name the offer, sound like your business and fit the space they will sit in. “25% off every candle until Sunday night” will beat “unbeatable savings” every time, because a shopper can act on it. This page gives you 205 original slogans, plus 24 headline-length lines, 20 email subject lines, 6 text messages and 14 social captions you can use today. Use them as Black Friday sale slogans on signs and banners, as Black Friday ad slogans in paid ads, as Black Friday marketing slogans in email, or as raw material to rewrite in your own voice.

Black Friday is the day after Thanksgiving: Friday, November 27, this year, with Small Business Saturday on the 28th and Cyber Monday on the 30th. If you are reading this with a sale already planned, you can have your lines picked in about ten minutes: choose your offer, choose a line, check the length, check the claim.

We read the pages that rank before writing this one. Most are long lists, from 50 to over 1,000 lines, grouped by store type. They are fine for brainstorming. But we kept running into the same problems: one line repeated in several sections, a single template (“Black Friday: Your ___ Haven”) with only the product swapped, leftover placeholders such as [Product], promo codes tied to an old year and claims no shop could prove. Almost none tell you how many characters fit in an ad headline, an inbox or a text, and almost none are written for businesses that sell appointments, classes or software. This page is built to fix those gaps.

Key takeaways

• Name the offer. A number, a perk, an item or an end time. If a competitor could print your slogan unchanged, rewrite it.
• Match the line to the place. A Google Ads headline holds 30 characters. A phone inbox shows roughly the first 35 to 40 characters of a subject line.
• Be true. Price comparisons, stock counts and deadlines are the claims that get businesses in trouble. See the claim check below.
• One campaign line is enough. Pick a main slogan and a different supporting line for each day.
• You can use the lines as they are. Change the numbers to your real ones and keep the rest.

Want the whole thing in a spreadsheet? The free Slogan Swipe File and Line Tester has every line from this page, an Excel tool that counts characters and flags the ones that fit an ad or an inbox, a week plan and a claim-check list.

Find Your Line in a Minute

Slogan, Tagline or Caption? What Each One Is For

People use these words as if they mean the same thing. They do not, and picking the right one saves you work.

A Black Friday line is almost always a slogan, because you use it for a few days and then retire it. Do not rebuild your brand around it. Short Black Friday phrases are the building blocks: “free shipping”, “ends Monday”, “first pick”. You will see them inside the longer lines below, and in the formulas near the end.

Why Most Black Friday Slogans Fall Flat, and a Four-Question Test

A slogan fails when the reader learns nothing from it. “Amazing deals, amazing prices” tells a shopper only that you have a sale, and every other business in their inbox says the same.

Run each line through these four questions. A line you plan to use should pass all four.

1. Does it name the offer? A number, a perk, an item or an end time.
2. Could a competitor use it unchanged? If yes, add something only you can say.
3. Does it fit the space? Count the characters if it is going into an ad, a subject line or a text.
4. Is every word true? Price, stock, deadline and any “best” or “lowest”.

Here are six common kinds of weak lines, and what we would use instead.

Black Friday Slogans by Offer

Start here if you already know what the sale is. These Black Friday slogan ideas are each built around a real offer, so you can swap in your number and use them as written.

Percent off or storewide discounts

Put the number first and change it to your real one. Lines that state a lowest price or a record need to be true.

• 25% off everything until Sunday night.
• Everything in the shop is 25% off. Yes, everything.
• One sale. One short weekend. 25% off all of it.
• The only sale we run all year starts today.
• Our lowest prices of the year, for four days.
• 25% off, no code, no catch, no countdown clock.
• Take 25% off at checkout. That is the whole announcement.
• Four days. Every price marked down.
• Prices are lower. Everything else is the same.
• Same shop, same quality, 25% less.
• Your cart, but 25% lighter.
• Sale prices are already applied. No hunting for a code.
• We marked it down so you don’t have to wait for the next one.
• Spend the weekend saving, not searching for coupons.
• The price on the tag is the price you pay.

Bundles, buy one get one and free gifts

These work best when the bundle makes sense as a set. Name what is in it.

• Buy one, get one half off, on everything in the window.
• Pick any two. The second is on us.
• Build a bundle of three and save 30%.
• Spend $75 and take a free gift home.
• Every order ships with a surprise from the back room.
• Two for one on the things people always buy twice.
• The gift set you were eyeing, now with a bonus.
• Buy the starter set, get the refill free.
• Bring a friend and you both get 20% off.
• Fill a box of six and the seventh is free.
• Gift wrapping is free this weekend.
• Three items, one lower price, one box.

Free shipping and free delivery

Black Friday free shipping slogans should state the minimum, if there is one, in the line itself. Hidden minimums are the top complaint about free shipping offers.

• Free shipping on every order. No minimum, no math.
• Shipping is on us, all weekend.
• We’ll cover the postage. You pick the gifts.
• Free shipping, with the last holiday order date posted right here.
• Free shipping over $50, and the cart shows how close you are.
• No shipping fee. No surprise at checkout.
• The box is free. The shipping is free. You choose what goes inside.
• Ships free from our shop to your door.
• Free local delivery within 10 miles, carried by us.
• Skip the shipping fee, keep the savings.

Doorbusters and limited stock

Only use these if the numbers are real. A made-up stock count is the kind of false urgency regulators look for.

• Only 50 at this price. When they’re gone, they’re gone.
• Ten doorbuster deals, one per hour, starting at 9 a.m.
• The first 100 orders get an extra 10% off.
• Early birds get the lower price. We unlock it at 7 a.m.
• One deal. One hour. One very good price.
• We made 40. We’ll tell you when the last one sells.
• Today only: the bestseller, marked down by a third.
• Come early. The good ones always go first.
• A new deal drops every two hours. Check back.
• A small batch at a small price, and we’re not pretending otherwise.

Early access, VIP and loyalty offers

Black Friday early access slogans cost you nothing and rewards the people most likely to buy. Tell subscribers the exact time it opens.

• Subscribers shop first. The sale opens to everyone at noon.
• You’ve been here all year. Here’s your head start.
• Early access for regulars, starting tonight.
• A private sale, for the people who already know us.
• Our regulars get the first look and the best price.
• Members get 24 hours before everyone else.
• Open to subscribers only until Friday morning.
• Thank-you pricing for our best customers, one day early.
• Your loyalty card just got a lot more interesting.
• We saved the first pick for you.
• Text SALE to get the link before it’s public.
• You’re on the list. The list gets in first.

Gift cards and gift ideas

Black Friday gift card slogans are the easiest option for a service business, because there is no stock to run out of.

• Gift cards that never need wrapping paper or a return label.
• Buy a $50 gift card and we add $10 for you.
• The easiest gift on your list is on sale.
• Shopping for someone impossible? Start here.
• Gifts under $25 that don’t look like gifts under $25.
• Finish the gift list by Saturday. We’ll help.
• We wrap it. You take the credit.
• For the person who says they don’t want anything.
• Gift boxes, packed and ready to hand over.
• One gift card. Zero guessing sizes.

Last chance and final hours

Black Friday last chance slogans need a real end time and say it. Then actually end the sale, or your next deadline will not be believed.

• Last call: the sale ends at midnight tonight.
• Ends in six hours, and we mean it.
• The sale ends when the clock says Monday.
• Final hours. Then prices go back where they were.
• Sunday night is the last night. Set a reminder.
• One more day at these prices.
• Today is the last day. Tomorrow we’re back to normal.
• If it’s in your cart, check out. The sale will not wait.
• Last chance to take 25% off.
• We close the sale at 11:59 tonight. Not 12:01.

Weekend and Cyber Monday follow-ups

If you run more than one day, give each day its own job. The week plan further down shows how.

• Friday to Monday. One sale, four days.
• We’re not doing one day. We’re doing the whole weekend.
• Black Friday deals in the shop, Cyber Monday deals online.
• Start in the shop on Saturday, finish at home on Monday.
• Thursday teaser, Friday doors, Monday finale.
• Take your time. The sale runs through Monday.
• No rush on Friday. These prices last all weekend.
• Four days, four deals, one price drop each morning.

Black Friday Slogans for Small Business, by Type of Business

Small businesses have a few advantages a chain cannot copy: people, place and a promise. These lines lean on them. Whether you need Black Friday slogans for restaurants, salons, gyms, boutiques or online stores, pick your type and change the numbers.

Local shops and boutiques

• Small shop, big heart, real discounts.
• Come say hello, then take 20% off.
• Your neighbors made it. Your neighbors are on sale.
• The shop around the corner is having a sale.
• A real person packed this order, and they’re giving you a discount.
• Skip the big-store line. We have parking.
• Hand-picked all year. Marked down this weekend.
• Shop the street. Save on the street.

Cafes, restaurants and bakeries

• Buy a $25 dining card and get a $5 bonus card.
• Holiday pie orders open Friday morning.
• Bring the family. Kids’ meals are free this weekend.
• A gift card for the person who always picks the restaurant.
• Brunch with a 20% friends-and-family discount.
• Dinner for four, one price, no thinking.
• Take home a dozen and we’ll add a box of cookies.
• Hungry for a deal? Pull up a chair.

Salons, spas and wellness studios

• Gift a facial and take one for yourself at 20% off.
• Self-care gift cards, ready to hand over.
• Book ahead. December appointments go quickly.
• Treat someone, treat yourself, in that order.
• Buy a package of five and the sixth is free.
• Relax: the sale is the only thing on your schedule.
• Wrap a gift card, not another sweater.
• A massage is a gift nobody returns.

Gyms, studios and fitness classes

• Join before January and skip the January crowd.
• Buy a ten-class pack and get two more free.
• Give a membership. They’ll thank you in March.
• No joining fee this weekend.
• Gift a month of classes to the friend who keeps saying next year.
• Your resolution called. It wants a head start.
• Two-for-one memberships. Bring the person who will actually make you go.
• Train for less this weekend.

Online stores

• Free shipping, free returns and a very large sale.
• Your cart is lonely. Give it 25% off.
• Everything we sell, with the discount applied at checkout.
• Orders placed by Sunday ship on Monday.
• Sale prices. Real reviews. Easy returns.
• Save your wishlist now. We’ll email you when the price drops.
• The sale starts when you do: no timers, no tricks.
• All sizes, all colors, all marked down.

Service businesses, agencies and B2B

• Book your January project at today’s rates.
• Prepay a quarter of work and save 15%.
• A Black Friday offer for teams, not shoppers: annual plans 30% off.
• Lock in your price before the new year.
• Pay for a year and get two months free.
• One audit. One weekend. One price.
• Free setup for everyone who signs this week.
• Fix the thing you’ve been putting off, at a discount.

Software and subscriptions

• Annual plans 40% off, for people who read the fine print.
• Lifetime access is back for the weekend only.
• Upgrade your whole team and get the second year at half price.
• Switch from your old tool and we’ll cover the first three months.
• Same product, smaller bill.
• Our only sale of the year. The product is still the best part.
• Unlock the pro plan for the price of the basic one.
• Save on the tools your team actually opens.

Nonprofits and give-back sales

• Every purchase this weekend funds a meal.
• Shop the sale. We give 10% of it away.
• Black Friday that gives back.
• You save. Someone else gets a boost too.
• The sale ends Monday. The donation goes on.
• 10% of every order goes to our local food bank.
• Spend a little, share a little.
• Shop with us now, give with us on Giving Tuesday.

Funny, Warm, Calm and Bold: Black Friday Slogans by Voice

Black Friday slogans by voice start from a simple fact: the same offer sounds different in a different voice. Pick the voice your customers already hear from you. A calm shop should not suddenly shout on Friday.

Funny Black Friday slogans

Funny works best when it is about the situation (food coma, crowds, long lists) and not about your customer. Keep a plain offer line next to it.

• We tried to make the sale boring. We failed.
• Doorbusters, but the doors are digital and nobody gets hurt.
• Wake up, eat pie, spend responsibly. In that order.
• Leftover turkey, new sneakers. Everyone wins.
• You’ve already eaten. Now it’s time for a better deal.
• Our sale is like your relatives: loud, generous and here until Monday.
• No lines, no elbows. Just a checkout button.
• Stretchy pants for dinner, discounts for dessert.
• The only thing we’re stuffing this week is the shipping box.
• We don’t do stampedes. We do sensible discounts and sensible shoes.
• Our prices fell. Gravity is on your side.
• Eat first. Shop second. Regret nothing.
• Skip the mall. Keep the sweatpants.
• Pie in the oven, deals in the inbox.
• Our price tags have been working out.
• The turkey was the nap. The sale is the alarm clock.
• Today’s forecast: 100% chance of savings, 0% chance of crowds.
• A food coma is the perfect time to check out.
• Less elbowing. More ordering.
• Cart full, wallet fine, family in the other room.

Warm, local and thank-you slogans

For small shops, a thank-you beats a shout. Pair it with an offer so it does not read as a favor you are asking for.

• Thank you for choosing a small shop. Here is 15% off to prove it.
• We know you have plenty of choices. We’re glad you picked us.
• Made by neighbors, bought by neighbors.
• Every order here is packed by someone who knows your name.
• You keep our lights on. This weekend we say thanks properly.
• Our thank-you is 15% off. Our promise is that we’ll still be here in January.
• Still family-run. Still thanking you.
• Shop where they remember your order.
• We’re open Saturday because you’re our neighbors.
• Thank you for being the reason we’re still open.
• Gifts with a story, from people with a face.
• A sale from the people who see you every week.

Calm and anti-hype slogans

For brands that do not want to shout. Calm lines only work if the sale itself is calm: no timers, no pop-ups, no daily emails.

• A calm sale. Same low pressure, lower prices.
• No countdown timers. Just the sale, until Monday.
• We don’t do hype. We do fair prices.
• Take your time. The sale will still be here.
• No fake deadlines. The sale ends Sunday night, truly.
• Fewer emails, better prices. That’s the whole plan.
• Buy what you need. Skip what you don’t.
• A sale for people who hate sales.
• One email this weekend. We promise.
• You don’t need to rush. You do need a good price.
• Quiet Friday, honest prices.
• Our sale has no pop-ups. You’re welcome.

Bold and confident slogans

Confident lines need the facts behind them. If you cannot back up a superlative, use the plain version instead.

• Our lowest prices ever. Period.
• The biggest sale in our history starts now.
• Go big. Gift bigger.
• Everything goes.
• Friday is for finishing the list.
• Fill the cart. We’ll worry about the boxes.
• Go ahead, add one more.
• This is the one.
• No half measures. Half off.
• The sale you’ve been waiting for just opened.

Short Black Friday Slogans That Fit an Ad Headline, a Subject Line or a Text

Most slogan pages stop at the list. But a line that is 38 characters long gets cut off in a Google Ads headline, and a subject line cut off at the offer wastes the email. Every line below was counted to fit.

Black Friday headlines: 30 characters or fewer

Google Ads responsive search ad headlines hold up to 30 characters, and descriptions hold up to 90. These 24 lines all fit a headline, and also fit a narrow sign or a social image.

• Everything 25% off
• Four days, one big sale
• Free shipping, all weekend
• Early access starts tonight
• The sale ends Monday
• Gift cards with a bonus
• Lower prices. Same quality.
• Shop the sale, skip the line
• Black Friday, made easy
• Your list, on sale
• Small shop. Real savings.
• Buy one, get one half off
• Doors open at 8 a.m.
• Sale ends at midnight
• Gifts under $25
• A sale worth waking up for
• Prices drop Friday
• No code needed
• Hand-picked, now marked down
• First pick for subscribers
• Shop local, save more
• Last day for these prices
• Take 25% off today
• Free gift with every order

Black Friday email subject lines: 37 characters or fewer

Phone inboxes cut subject lines off at different points. Tests reported by BuzzStream put Gmail on a phone at about 37 characters, with Apple Mail showing around 48. These 20 lines fit the tighter limit, so the offer is visible before anyone taps.

• Your early access starts now
• The sale opens at noon
• Subscribers only: 24 hours early
• Everything is 25% off
• Free shipping starts today
• Sale ends tonight at midnight
• Last call for 25% off
• Your cart is on sale
• A small thank-you: 15% off
• The gift list, handled
• Sunday is the last day
• Open now: our Friday sale
• New today: the bundle deal
• Just 10 left at this price
• One more day for Cyber Monday
• Your 25% off is inside
• Wishlist prices dropped
• A quiet sale, real prices
• Early bird: the sale is live
• Gifts under $25, ready to ship

Black Friday text messages: under 160 characters

A standard text message holds 160 characters, and the link you add will use roughly 20 of them, so leave room. Texting also has rules: only message people who have agreed to hear from you, name your business and tell them how to stop. Check the details with your text provider. The business name below is made up.

• Early access: Maple Street Goods: Subscribers get early access today. Take 25% off everything until noon tomorrow: [link] Reply STOP to opt out. (about 144 characters with a 20-character link)
• Sale is live: Maple Street Goods: Our Black Friday sale is open. 25% off storewide through Monday night: [link] Reply STOP to opt out. (about 134 characters with a 20-character link)
• Doorbuster: Maple Street Goods: 50 candle sets at half price, starting at 9 a.m. We’ll text when they’re gone: [link] Reply STOP to stop. (about 139 characters with a 20-character link)
• Free shipping: Maple Street Goods: Free shipping on every order this weekend, no minimum. Shop: [link] Reply STOP to opt out. (about 124 characters with a 20-character link)
• Last call: Maple Street Goods: Last day. The sale ends tonight at 11:59 p.m. Your 25% off is waiting: [link] Reply STOP to opt out. (about 134 characters with a 20-character link)
• Thank-you: Maple Street Goods: Thank you for shopping small. Here is 15% off, valid through Sunday: [link] Reply STOP to opt out. (about 132 characters with a 20-character link)

Black Friday Captions for Instagram, Facebook and LinkedIn

Black Friday social media captions, including Instagram captions, have one job: get someone to act before the feed moves on. Many feeds show only the first line or two, so put the offer or the hook there.

A caption formula that works: hook in the first line, one detail or proof in the second, one action and the end date in the third. Keep hashtags to a few at the bottom, and keep the same offer in every post so people do not have to compare.

Here are 14 ready captions for the whole weekend. The shop and numbers are examples, so swap in yours.

Announcing the sale

Our Black Friday sale starts Friday at 8 a.m.

Every candle in the shop is 25% off through Monday night. No code, no minimum.

Save this post so you can find us when it opens.

Teaser, a week before

Something is coming on Friday.

Hint: it’s the only sale we run all year, and our regulars hear about it first.

Join the list in our bio and you’ll get the link a day early.

Early access

Subscribers, this one’s for you.

The sale is open to you right now, and opens to everyone tomorrow at noon.

Check your inbox for the link.

Thanksgiving morning

Happy Thanksgiving from all of us.

No sale today. Just thank you for a year of supporting a small shop.

The sale opens tomorrow at 8 a.m. Eat well.

Black Friday morning

The doors are open. The pie is eaten. The sale is on.

25% off everything in the shop until Monday night. Link in bio.

Behind the scenes

This is how an order goes out on Black Friday:

Someone picks it, someone wraps it, someone writes the card.

Sale ends Monday. Orders placed by Sunday ship on Monday.

Bestseller drop

The bestseller you keep asking about is on sale for the first time.

Only 40 in stock at this price, and we’ll update this post when they’re gone.

Small Business Saturday

Today is Small Business Saturday.

If you’re shopping local, thank you. Come in, say hello, and take 15% off with this post.

Mid-weekend nudge

Still thinking about it?

The sale runs through Monday night. No need to rush, but you’ll want the gifts wrapped before December.

Gift guide

Three gifts under $25 that won’t look like gifts under $25:

1. The mini candle set
2. The notebook bundle
3. The tea sampler

All 25% off through Monday.

Cyber Monday

Cyber Monday is online only.

Free shipping on every order, plus the whole shop at 25% off until tonight at midnight.

Last call

Last call.

The sale ends at 11:59 tonight. After that, prices go back where they were, and we’ll all go back to normal.

Thank-you after

The weekend is over, and we’re a little overwhelmed.

Thank you for every order, comment and share. We’re packing as fast as we can, and everything ships this week.

LinkedIn, for B2B

For the next four days, annual plans are 30% off.

If your team has been waiting for a reason to upgrade, this is the week.

No trial required. Message me for a walkthrough.

Write Your Own: Ten Black Friday Slogan Formulas

If none of the lines above is quite right, these ten Black Friday slogan formulas build a good one in a minute. Fill in the brackets with your real offer.

Slogans That Broke the Pattern

Not every memorable Black Friday line is about a discount. In 2011, Patagonia ran a full-page Black Friday ad under the headline “Don’t Buy This Jacket”, asking shoppers to think before buying. In 2015, REI announced it would close its stores on Black Friday and encourage people to spend the day outside, and the idea became its #OptOutside campaign. Both are described in this public radio report.

You are probably not going to close your shop for the day. But the lesson holds for a small business: say the one thing only you can say. A bakery can say “We close at 2 p.m. so we can eat pie too.” A repair shop can say “Fix it before you replace it.” A bookstore can say “Buy it from someone who read it.” The lines in the calm and warm voice sections above start from the same idea.

A Week of Lines: What to Say Each Day

One campaign line is not enough for a weekend. Give each day a different job, and keep the offer the same so nobody has to do math.

For a longer plan that covers signs, email and social around the whole weekend, see our Thanksgiving marketing ideas and our guides to Small Business Saturday ideas and Cyber Monday ideas for small business.

Check the Line Before You Publish

A slogan is an ad, and ads can create problems when the facts are wrong. This is general information, not legal advice, and rules differ by state, so ask someone qualified if you are unsure.

Two checks matter most:

• Price comparisons. The FTC’s guides say a “was” price must be a price you really charged, openly and regularly, for a reasonable time, and a trivial cut such as $10 to $9.99 is misleading. See 16 CFR 233.1.
• False urgency. The FTC’s report Bringing Dark Patterns to Light treats fake countdown timers and made-up limits as deceptive. If your line has a deadline or a number, it has to be real, and the sale has to end when you say it will.

For uniqueness, search your line in quotes, then look it up in the USPTO trademark search.

Free Black Friday Slogan Swipe File and Line Tester

Instead of copying lines one at a time, take the whole page with you. The free pack has:

• Every line from this page in a spreadsheet you can filter by offer, business and voice.
• A line tester. Paste a line and Excel counts the characters and tells you whether it fits an ad headline, a phone subject line and a text.
• The four-question test as a one-page worksheet.
• A week planner with one line per day, with a character counter.
• A claim-check list to use before anything goes live.
• Printable sign pages for your shop window or counter.

Related Guides

• Thanksgiving marketing ideas: the full plan for the weekend, beyond the words.
• Small Business Saturday ideas: the day after Black Friday, built for local shops.
• Cyber Monday ideas for small business: the online follow-up.
• Thanksgiving business ideas: if you are starting a seasonal business and need the sale to go with it.

Frequently Asked Questions About Black Friday Slogans

What makes a good Black Friday slogan?

A good Black Friday slogan names the offer, sounds like your business and fits the place it will appear. A line like “25% off every candle until Sunday night” beats “unbeatable savings” because a shopper can act on it. Keep it short, true and specific.

How long should a Black Friday slogan be?

Aim for six to ten words for a banner or sign, 30 characters or fewer for a Google Ads headline and about 35 characters for an email subject line so mobile inboxes show all of it. Social captions can run longer, but put the offer in the first line.

What is the difference between a slogan and a tagline?

A slogan is a campaign line you use for a short time, such as “Four days. Every price lower.” A tagline sits under your name or logo and stays for years. Black Friday lines are almost always slogans, so do not rebuild your brand around one.

Can I use a Black Friday slogan I found online?

Short, common phrases are usually fine to use, but search the exact line in quotes first and check the US Patent and Trademark Office database for a registered mark in your category. Better still, change the offer, the number or the wording so the line is yours.

What are good Black Friday slogans for a small business?

The best ones name something only a small business can offer: a person, a place or a promise. Lines such as “Shop where they remember your order” or “Made by neighbors, bought by neighbors” work because big retailers cannot say them. Pair them with a clear discount.

What are good Black Friday captions for social media?

Start with the offer or the hook in the first line, add one proof or detail and end with one action and the end date. A caption such as “The doors are open. The pie is eaten. The sale is on.” works for the first post of the weekend.

How do I write a Black Friday slogan if I can’t discount?

Sell something other than price: early access, a free gift, free wrapping, a bonus gift card, faster shipping or a donation. A line like “Buy a $50 gift card and we add $10” is a discount in disguise, and “We wrap it. You take the credit” needs none.

When should I start using my Black Friday slogans?

Tease the date two weeks before, send early access to subscribers a day or two ahead and open the sale on Friday. Many shoppers begin buying in October, so your first line can run earlier. Pause on Thanksgiving Day itself and say thank you instead.

Are fake countdown timers and made-up stock counts legal?

No. The FTC treats false urgency, such as a timer that resets or a stock count that is not real, as a deceptive practice. If a deadline or quantity appears in your slogan, make sure it is true and that you actually end the sale when you said you would.

Do I need the words ‘Black Friday’ in my slogan?

Not always. The phrase helps search and signals that a sale is on, but many strong lines name the offer and the end date instead, such as “Four days. Every price lower.” Use the words in the headline or subject and let the slogan carry the benefit.

Sources: all slogans, captions and examples are original to Work Wizardry. Character limits: Google Ads help and BuzzStream’s subject line tests. Pricing and urgency claims: 16 CFR 233.1 and the FTC report Bringing Dark Patterns to Light. Campaign examples: KUNR public radio. Trademark search: USPTO. This page is general information, not legal advice.